Making some actions cuter that the content (when the content is babies).

I have a strong believe that it is the tiniest of details that can make an astounding difference in any site interaction. The fluidity and nuance of each of them really matters and paying attention to the smallest interactions brings me an unnatural amount of joy.

So when it came time to highlight a few features on the cuties website that we wanted to stand out even beyond the insanely adorable subjects we had, we focused on a few of its important e-commerce areas, including shop experience, seller and overall product visibility.

We had applied a significant amount of time to the creation of adorable diaper designs and wanted both sides of the cuties animal visible at all times.

We also focused on a simple and fluid navigation that would allow new mothers and fathers time to focus on what is really important (not getting lost in the site ofc).