PROJECT: CISION TIMES SQUARE TAKEOVER
CLIENT: CISION
AGENCY: GROK
ART DIRECTION: TOD SESSIER
COPYWRITING: STEVE LANDSBERG
ASSISTANTS: STEPHEN PETREY, DOUGLAS KILLOUGH

TOOLS: ILLUSTRATOR, AFTEREFFECTS, PREMEIER, CANON 1DMKII, CANNON 5D MKII, IPHONE & GIMBAL
Summary

To highlight Groks recent rebranding of the media analytics giant Cision they decided to feature their new colors and identity by taking over a few of Time Squares massive boards (Reuters and Nasdaq to be exact) ; along with a month long spot at the ABC board also in the square.
Process

Working off of templates board files we were able to quickly mockup our minute long takeover of some of the most expensive advertising space that exists.
Given that we had been working on the identity heavily over the past few months, we knew exactly which elements we wanted to showcase. After that was completed and ran through QA for the screens we began preparation for documenting the takeover so it can be showcased to the entirety of the Cision community.
We captured each of the boards from multiple angles to create what you saw above, which was distributed through internal communications at Cision as well as featured on their brand pages.
Back to Top